Bridal Service of the nation offers a wide variety of wedding planning services. From coordinating vendors to creating timelines, they work hard to make the process as stress-free and easy as possible for soon-to-be-weds.
On a hectic weekends afternoon at the Bridal Mall in Hartford, Connecticut, brides-to-be and their friends and family members coo over tulle. The keep looks more like a touching aquarium. The retailer also sells engraved invites, multitiered sweets and floral arrangements, tuxedo-rental apparel for bridesmaids and groomsmen in their selection of colors and tuxedo sizes, and other supplies necessary to organize wedding events.
Although the company’s users have been able to fend off a few threats, such as those from online retailers, their biggest issue is a network called David’s Bridal, which has about two hundred stores nationwide and has been greeted by separate bridal retailers with all the eagerness that small booksellers have shown toward Barnes & Noble or standard stores toward Wal-mart. David’s is the largest retailer of bridal and formal wear in the united states, and accounts for twenty per cent of all American bridal gown sales.
Countless lehenga shops are having a hard time putting up a fight with the bigger names, especially in terms of pricing. According to a survey conducted by the national Retail Federation, which found that women spend on their dresses on average$ 650, the average cost of a bridal gown has increased by 30 % over the past ten years. The average cost of a dress at a full-service department store was$ 350, while a dress at a discount store was$ 250.
Offering more service and better customer service, which is one of the most popular way to thrive, can be difficult in a highly competitive industry. Numerous bridal stores now provide a complimentary consultation where the advisor discusses the bride’s goals for the big evening and takes a close look at her outfits. Some lehenga shops have perhaps embraced technology by offering electronic fittings website so that brides-to-be can see themselves in the gown before making their final purchase.
In the marital business, Pat Mahoney has over 20 years of experience. She is the author of” Wedding Notes,” four newspaper rows with advice for brides-to-be, a contributing editor for” One Perfect Day,” a collection of wedding planning guides, and a speech at American surprise and table trade shows. She has even taught thousands of coworkers in the wedding industry bride groups.
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